Blog entry #4 - Marketing Mario Kart
On April 24th, Nintendo will be doing a little bit of viral marketing in New York City. To celebrate the launch of one of the company’s most anticipated titles this year, MarioKart Wii, Nintendo will be giving away free cab rides. Mario, the face of Nintendo, will be hailing cabs for several hours throughout the day. This is a great way to raise awareness about the video game title. People love free stuff, especially something as useful as a free trip somewhere. With gas prices as high as they are today, taxi fares are most likely climbing higher and higher. Many people will be taking up this offer by Nintendo and also telling their friends about it. The message will become viral, and I believe this will help sell a few copies of MarioKart Wii.
Source: http://wii.ign.com/articles/868/868573p1.html
